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Cut programmes for Belgian comms teams

Ginger Digital Ltd (Lambourn, 2012) transfers a video-production method — rush cap, Thursday review, brief spec — to Belgian brands. 08066129, SIC 59112. Retainers from €250/month. This site does not sell a film catalogue.

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Ltd · LambournGDPR readySIC 59112 · Since 2012

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Belgian brands & houses

Three levers of a cut programme

We do not run a film shop on oakveil.cyou. We frame how a comms team decides rush count, Thursday and the brief before adding another cut.

Rushes

Rush cap

A Belgian brand often fails because it keeps 14 rushes “just in case”. We set 3 to 5 followed cuts, a written stop-list and a quarterly rhythm.

  • Grid of 3–5 cuts
  • Written stop-list
  • Quarterly review
  • One-page brief card
Review

Thursday review

The cut changes “when the campaign starts”. We install a Thursday review: one-page plan, lock time, no Friday versions.

  • Thursday 45 min
  • One-page agenda
  • Cut lock
  • 90-day review
Brief

Brief spec

A “nearly ready” brief is not read. We write the spec — 3 shots, 5-day delay, vanity refuse list — and train the floor.

  • One-page spec
  • 3 shots only
  • Announced delay
  • Clear refuse list

Partner retainers

Ongoing support. Cancellable after the first period, 14-day notice. No production inside the retainer. Ginger is a UK Ltd (SIC 59112), not a catalogue on this site.

Studio

€250 / month
To frame one team
  • 60-min monthly call
  • Email support on working days
  • 1 rush review / quarter
  • Grid & Thursday canvas
  • Lambourn checklist
Choose Studio

House

€1,000 / month
Several brands / languages
  • Everything in Cut
  • Named lead
  • Weekly points
  • Internal team training
  • Second language / region
  • Comms reporting
Choose House

Retainers do not cover a shoot, an editor-day or hosting. Any delivery is a separate written quote.

Case notes

Method transfers — not a film catalogue.

Brand · Brussels

Grid cut from 11 to 4

Eleven open rushes, four readable. Agenda, brief card, stop-list. Three internals trained.

Orphan rushes −26 % · lock +17 %
House · Ghent

Thursday review in 90 days

Five “urgent” cuts a week. One ritual, one lock, no Friday versions.

Lock held 10 weeks out of 12
Network · Liège

Brief spec to 3 shots

18-slide briefs. Three shots, five working days, vanity refuse list.

Read time −31 % · “why” tickets −14 %

What comms teams say

★★★★★

“They refused our sixth rush ‘because the campaign starts’. The grid holds on Monday.”

Inès LambertLead, Lys Snede
★★★★★

“Thursday review calmed the versions. We have one page, not a Slack thread.”

Bram VercruysseComms, Schelde Review
★★★★★

“The Cut retainer saved us calling a production house at every review. We have three shots.”

Chloé RenardHouse, Meuse Brief

Why Ginger

A Lambourn address since 2012, a Belgian market, one discipline: fewer rushes, more visible decisions. Ltd under SIC 59112 — not a catalogue on this site.

Since 2012

UK Ltd 08066129, Lambourn. SIC 59112.

Programme, not a shop

We do not sell films on oakveil.cyou. We frame the programme.

Belgium focus

Walloon and Flemish brands — two languages, one grid.

3 indicators

Orphan rushes, review lock, brief read. Nothing else.

Latest insights

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